The covers have come off an all-new Audi Q7, and while the exterior design might not appear as radical as some of the German luxury marque’s recent concept cars, the interior of the third-generation large premium SUV sees a return to better materials and greater practicality.

It carries forward a design language that was started with the smaller Q6 e-tron and builds upon that foundation. The company’s signature large grille appears larger again, and its honeycomb-like construction includes subtle LED downlighting to illuminate it at night. Nowhere near as garish as some others, but still far from subtle.

In contrast, thin LED daytime running lights can be programmed to display assorted designs. Below are the main headlights, featuring optional digital Matrix-LED technology with 25,600 micro-LEDs, each measuring 40 micrometres – or less than half the thickness of a human hair.

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These advanced headlights do more than just light up the road ahead; a feature that marks out pedestrians, making them easier to spot at night, is just part of a suite of advanced safety systems that Audi equips the new Q7 with.

Another is the optional OLED rear lights, which not only can be switched between different patterns, but as vehicles or pedestrians approach the Q7’s rear, they automatically switch to static warning symbols to alert whoever is getting a bit too close.

In conjunction with the OLED rear lights and digital Matrix LED headlights, a new advanced turn signal is available. This setup projects dynamic amber symbols onto the ground around the car when it signals a left or right turn, making it much more obvious to pedestrians, cyclists and other drivers.