Gasherbrum II is the world’s 13th-highest mountain, standing at just over 8000 metres. It’s also known by another name: K4.

The Kia K4 small car, meanwhile, is Australia’s second-best selling model in its segment year-to-date, with almost a 20 per cent market share.

And frankly, that’s not a bad effort, considering it’s a brand-new model – replacing Kia’s popular Cerato after two decades and 200,000 sales – and the K4 name isn’t top-of-mind yet for buyers.

The K4 is a considerable generational leap compared to the Cerato, while also introducing Kia’s latest design language to the small-car segment. Despite being a small car, the new K4 is quite a bit bigger than the model it replaces, creating a larger gap to the ageing Picanto micro-car in Kia’s lineup, following the axing of the Rio light hatch.

Then there’s the price. The K4 is up to $6000 more expensive than the equivalent Cerato, with prices starting from more than $30,000. But given the extra tech and equipment, as well as the increasing cost of shipping and manufacturing across the industry – and Kia’s strong warranty and reputation in this market – the pricing is pretty spot on in this day and age.