The idea of a ‘car of the year’ has been around as long as car experts have been reviewing cars.

For a lot of everyday people who need to buy a new car every three to five years but are not passionately obsessed about the details or don’t have the time to spend test driving and researching the options, knowing that a group of experts have given an award to a particular car is a great tick of approval.

After many years of resisting the rollout of such an award, both at CarExpert and previously at CarAdvice, we decided to change our mind last year. The reason? You. We get a ton of emails from new-car buyers every day and the overarching question is simple: ‘what car should I buy in this category?’

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Going back 10-15 years ago, the choices were far fewer and the options more obvious, but when it comes to buying a new car in 2026, there have never been more competitors to choose from.

Australia is the most competitive new-car market in the Western world. We have a completely open market when it comes to car companies entering and selling their vehicles here.

There are few tariffs and not many hurdles, and given you can cover roughly 80 per cent of Australia’s population by setting up dealers in a handful of major cities, the barrier to entry is very low and the potential profits very high.

This has seen an explosion of new brands over the last 10 years, and there are dozens more still to come. As such, last year we decided to institute a simple award system – called CarExpert Choice – based on categories that make sense.