Leapmotor wants to be seen as more than another Chinese electric vehicle (EV) brand chasing customers with low prices.

During a media tour in China last week, CarExpert was shown how Leapmotor is trying to bring more of the EV value chain in-house, by covering battery packs, battery management systems, electric drive units, motor controllers, software, production analytics, and energy storage.

That doesn’t automatically make Leapmotor unique. Tesla, BYD, Hyundai, Toyota, Volkswagen, and others are all localising or integrating more of their EV supply chains. But the level of vertical integration Leapmotor is claiming is notable for a relatively young automaker.

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The company says its LeapEnergy battery division is responsible for high-voltage batteries, energy storage systems, battery management systems, cell-to-chassis technology, cloud monitoring, battery lifecycle management, and parts of the energy-storage business.

Its LeapPower division covers e-drives, motor controllers, stators, and rotors. The core message the Chinese brand wants to get out is that Leapmotor wants to own more of the expensive and complicated parts of an EV, not just design vehicles around them.

This is good for its customers because it means the company has far more control over the products it sells.