Hyundai has reduced prices across its Kona Electric and Ioniq 5 lineups by $8000, excluding the flagship Ioniq 5 N. This is despite surging sales of electric vehicles (EVs) in Australia, including those from the Korean brand, which is citing the need to stay competitive with newer rivals in the market.

The Kona Electric small SUV range now opens at $46,000 before on-road costs for the base standard-range variant, while the Ioniq 5 mid-size SUV opens at $68,200 before on-roads.

The re-priced EVs will start arriving in dealerships from June.

Hyundai is also currently offering drive-away deals on the Kona Electric and Ioniq 5 ranges until the end of the financial year, with the former priced from $45,990 drive-away and the latter from $71,990 drive-away if you take delivery by June 30, 2026.

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Kona Electric Premium + N Line pack
Kona Electric Premium + N Line pack

“We are responding to an extremely price-competitive EV market – it’s that simple,” said a Hyundai Australia spokesperson in a statement to CarExpert.

“We can see the popularity of our competitors growing substantially – especially some of the relatively new arrivals to this country. They are launching fine products at sharp price points and that makes them extremely tempting for Australian buyers.

“But there’s more to buying a car than just the price point – we know our products are equal to or better than our competition across all segments, for features, performance and design. These price reductions mean that we are on point for price, too.

“And this next part is important, too: Hyundai are celebrating our 40th year in Australia this year, and we’re backed by a 170-strong Hyundai dealer network in all corners of the country, and that kind of legacy and experience counts for a lot.

“As you can see by our growing sales numbers, we are doing a lot that’s right. We think more customers should buy into the Hyundai family and these price reductions will surely make that decision a little easier.”

Kona Electric
Kona Electric