Cupra will “never” stray from its greyscale colour palette, according to creative director Francesca Sangalli.
Broadening the range with more colourful hues “risks losing the brand because you go with what everyone else does”, Sangalli told Autocar.
The new Raval, for example, can be had in white, black, copper, matt grey, matt black, a greyish pearl and a matt green.
Sangalli explained further: “We took a strategic decision to make design the pillar of Cupra. We said Cupra is raw.
“Cupra is about neutral colour with a twist, and this is why we give much more importance to matt finishes and the very oily treatment of colour.
“You choose a Cupra if you like the brand, and you choose the range of colours that fits with the brand and not vice versa. You will never find a red Cupra.
“There is not even a yellow Cupra. We will leave that to Ferrari or other brands with strong colours.
“This is linked to their brand identity, but for us, this doesn’t fit.”