Chery is set to launch another new brand in Australia with the arrival of Lepas in the middle of next year.

But what’s Lepas, you may well ask? And what will set it apart from the Chinese automaker’s other spin-off brands like Jaecoo and Omoda?

Well, Lepas (a portmanteau of Leaping and Passion and therefore pronounced Leap-Ass) will become the group’s fashion-forward brand with a more vibrant and elegant vibe about it.

The boldest of the four Chery brands will focus on distinctive shapes, bright colours and creative interiors to appeal to trend-setters and a higher female skew compared to the mainstream, value-focused Chery brand.

In contrast, Jaecoo follows a tougher, urban/off-road theme, while Omoda aims to appeal to style-driven customers who want something sportier and more expressive. These two brands are twinned in markets like Australia, where they’re sold in the same showrooms.

Lepas is expected to be launched locally starting with this – the 2026 Lepas L8 – a five-seat mid-size SUV with an extended wheelbase and plug-in hybrid powertrain. It will be joined not long after by two smaller SUVs, the L4 and L6.

Until then, we got to sample the L8 with an exclusive first drive during a flying visit to Chery’s headquarters in Wuhu, China, last week.

Note: We were supplied a limited set of images for this review, which is why we have leaned heavily on marketing imagery

How much does the Lepas L8 cost?

Chery is still months away from finalising details of its launch plans for Lepas, and therefore it hasn’t released any concrete information about pricing or specifications for the L8.