Toyota’s most expensive model in Australia has received substantial discounts as the company looks to move old stock.
New and demonstrator examples of the Toyota Tundra pickup built up to July 31, 2025 are being offered with on-road costs waived, meaning you won’t have to pay for the first 12 months of registration or compulsory third-party insurance, nor will you have to pay for stamp duty or dealer delivery.
In addition, Toyota is offering a $10,000 end of financial year bonus to private and Bronze, Silver and Gold fleet customers. That’s more than even Ford Australia is offering for model year 2023 (MY23) examples of its F-150, which it’s advertising with discounts of $8000.
Toyota says the combined offer is valid from May 1 to June 30, 2026 “unless extended”. Premium paint remains a $675 option.
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The offer – worth between $18,903 (Limited) and $19,413 (Platinum) for NSW customers – comes despite Toyota boasting it didn’t offer discounts on its popular RAV4 as it transitioned early this year to a new-generation model.
Indeed, Toyota Australia doesn’t typically offer discounts of this magnitude, though it’s currently offering deposit bonuses of between $5000 and $7500 on its bZ4X electric SUV.
GMSV isn’t advertising any offers on its rival Chevrolet Silverado 1500, while Ram Trucks Australia is only offering discounted finance on the 1500 Rebel plus a free tub upgrade for the Big Horn.
Among its ‘1500’-series rivals – traditionally referred to as half-ton pickups in their American homeland – the Tundra narrowly outsold the Ford F-150 in Australia last year, with 837 units against 792 for the F-150.
However, the F-150 was subject to a stop-sale order for several months in 2025.
Looking at the first four months of 2026, the Tundra lags behind its rivals with 313 deliveries, compared to 666 for the Ram 1500, 661 for the F-150, and 590 for the Silverado 1500.
The Tundra lineup opens at $155,990 before on-road costs for the base (but well-equipped) Limited, which is around $40,000 more than the most affordable F-150, $20,000 more than the entry-level Silverado 1500, and around $14,000 more than the cheapest Ram 1500. This new offer, therefore, goes some way to shrinking the gap between the Toyota and its rivals.
Like the Ram, Ford and Chevrolet, the Tundra is built in North America and exported to Australia in left-hand drive. Walkinshaw Automotive remanufactures the Toyota, Ram and Chevrolet in right-hand drive locally, with RMA Automotive handling the Ford.
After giving customers the chance to lease a Tundra as part of a year-long evaluation program, with just 300 examples made available, Toyota Australia finally commenced regular sales of the Tundra at the end of 2024.