Lamborghini has scrapped plans to introduce its first electric vehicle (EV) in 2029, with boss Stefan Winkelmann telling CarExpert it will instead introduce a new, fourth model with a plug-in hybrid (PHEV) powertrain in the same year.

The brand had previously planned for a new EV to be introduced in 2028 as a new nameplate alongside its best-selling Urus SUV, V12 Revuelto and V8 Temerario sports cars, which all use PHEV powertrains.

It showed the Lanzador two-plus-two concept with battery-electric propulsion in late 2023 ahead of planned production in 2028, following fellow Volkswagen Group brands Porsche and Audi down the electric path.

Yet in late 2024, Mr Winkelmann pushed those plans back to 2029, saying the market wouldn’t be ready for a Lamborghini EV in 2028 – and has now moved the arrival of a Lamborghini EV back indefinitely.

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Speaking on a call with media including CarExpert, Mr Winkelmann said the decision to postpone its first EV was “due to the fact that we are ready to do so, but the market is not”.

“We see that there is … the flattening curve of the adoption of electric cars globally, and also across the segments, so this is even more valid for our type of cars,” he said.

It comes after massive financial losses from Porsche on EVs, and strategy revisions from Volkswagen and Audi – which says it’s full steam ahead on its next EV sports car – but with Lamborghini needing to assess its moves independently.

“We are not selling mobility – you don’t buy a Lamborghini because you have to go from A to B every day. We’re selling dream cars, which maybe is something you wanted since you were a child – a dream of many and the reality of a few,” he said.