Just as the automotive industry recovers from the semiconductor chip shortage brought on by the pandemic of 2020/21, analysts are warning another is just on the horizon.

Semiconductors have become vital for feature-packed new cars, with thousands of the small computer chips being fitted – controlling everything from electric seats to the advanced driver assistance systems (ADAS), which can autonomously brake and steer the car away from an obstacle if an imminent collision is detected.

As reported last month, experts now warn that a shortage of dynamic random access memory (DRAM) chips could be about to hit the automotive sector, as suppliers of the vital components prioritise manufacturing for data centres used for artificial intelligence (AI).

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According to a report published by S&P Global, high profit margins for hardware supplied to the AI industry are shutting out the automotive industry – despite production of semiconductors increasing in 2023 as a response to the COVID-19 shortage.

It’s estimated 88 per cent of DRAM chips used in new cars are supplied by just three companies.

However, while the previous shortage primarily revolved around relatively primitive components, the looming supply issues relate to more advanced DRAM chips – which may disproportionately affect premium and technology-rich vehicles.