I worry about the future of smaller car firms. With so much new technology to invest in and develop and new rivals flooding the market, the relative minnows are getting squeezed.

That’s why, like many of its contemporaries, Mazda is increasingly reliant on partnerships, sharing development with Toyota and Changan. Such deals give a firm like Mazda a path into the future, but the fear is that they lose some of the individuality that is a core part of their appeal.



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