Ferrari chief executive Benedetto Vigna has hinted that the Italian supercar manufacturer will unveil a significant new model at the start of July, promising a vehicle that combines the company’s heritage with its future direction.
Speaking earlier this week to US car dealers at a Las Vegas conference run by dealer software company Tekion, Vigna repeatedly referenced an upcoming launch while discussing Ferrari’s approach to innovation, AI, business efficiency and customer choice.
“In a few weeks, if you can bear with us a little bit, then you will see something new where we put together something from the past with eyes on the future,” he said.
“Let’s say wait till the fourth of July. It’s really soon.”
The timing is notable, with 4 July coinciding with Independence Day in the United States and falling on the British Grand Prix weekend at Silverstone – one of the most important events on Formula One’s calendar.
Vigna provided few concrete details about the vehicle but suggested it would reflect Ferrari’s long-standing philosophy of balancing tradition and innovation, and immediately after he spoke about the technology in the Luce.
“We have and we will do the combustion engine, we have and we will do hybrid and we are going to make also electric cars, then leave the freedom [of choice] to the client,” he said.
“The tradition and innovation is very important, because if you think of Ferrari, we have always been looking at new technologies with the eyes of the client.”
The Ferrari boss also hinted that the model could showcase the company’s ability to reinterpret familiar themes for a new era.
“We have two eyes,” he said. “With one eye we look at the past, one eye we look at the future – and one brain because we have to put it together.”
His comments follow the backlash among Ferrari traditionalists over the launch of the all-electric Luce, the marque’s first BEV and first five seat car.
It remains unclear, however, whether the reveal centres on Ferrari’s first electric vehicle, a new interpretation of one of its traditional nameplates or something entirely unexpected.