It’s significant that Cupra is being given the lead role when it comes to introducing the world to the Volkswagen Group’s critical new electric car setup.

The front-wheel drive MEB+ platform that’s under the Cupra Raval is also to be found in the Skoda Epiq and the new Volkswagen ID. Polo, and it will of course spread to other models. This is Volkswagen’s riposte to the Chinese car sales surge, potentially offering affordable electric motoring at a price that matches or beats the best the automakers from Beijing and Shanghai can offer. 

To do that, Volkswagen Group has turned to Cupra (and to SEAT too, of course) and it’s in the conjoined brands’ factory just outside Barcelona where the Raval, Epiq and ID. Polo (and in due course, the ID. Cross SUV) will be built. 

So the Raval can’t miss. If it’s good, it lays the tracks for the VW and Skoda models to succeed, but if it misses the mark, then the other brands will be playing catch-up, with ever-increasing Chinese competition nipping at their heels. No pressure, eh? We’ve been to Barcelona to try out the Raval in its full production form for the first time, and to find out if batteries, driving fun and affordability really can mix.

How much does the Cupra Raval cost?

We don’t know exactly yet, but to give you an idea, the entry-level Raval undercuts the petrol-and-hybrid Cupra Leon hatchback by as much as €10,000 It’s significant that Cupra is being given the lead role when it comes to introducing the world to the Volkswagen Group’s critical new electric car setup.