Mazda doesn’t usually occupy the top end of town, but that’s exactly where the BT-50 SP tested here resides.

Ignoring full-size American pickup trucks and a few other oddballs, the SP is among the priciest mid-size dual-cab 4×4 utes you can buy right now, with an asking price of $73,490 before on-road costs.

That’s nearly twice as much as you’ll pay for an entry-level BT-50 single-cab/chassis. To put it differently, this BT-50 commands top-spec Kia Tasman and Toyota HiLux money.

So, what do you get for the hefty spend? Well, the upgrades are mostly cosmetic, bar the introduction of a manual roller tonneau cover. As such, the SP is set up to win worksite beauty contests, rather than the Dakar Rally.

Still, there’s a market for ‘lifestyle’ utes in 2026, and Mazda knows a thing or two about design, both exterior and interior.