The Chery group already has its namesake brand here, as well as Omoda Jaecoo, with Lepas due to arrive in Australia mid-year. Now it seems there’s another one to add to the list.

Jetour, established by Chery in 2018, has now advertised for multiple roles on LinkedIn based out of Sydney, including a product director, network director, HR generalist, aftersales director and finance supervisor – all within the past few days.

This follows Chery’s filing to protect the Jetour name and logo with IP Australia on November 7, 2024, and an Automotive News report from May that year confirming a 2025 Australian launch for Jetour.

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It’s understood Jetour is being treated as a separate arm of the Chery business in Australia – unlike the Chery and Omoda Jaecoo brands which are distributed together and have the same public relations team, among other synergies.

It’s unclear what this means in terms of distribution for Jetour.

Jetour operates in more than 100 markets, including Russia and nations within Latin America, Africa, the Middle East, and Southeast Asia. It delivered 622,590 vehicles globally in 2025.