Are automakers leaving some demographics behind?

This is the question that kept running through my mind as I drove the 2026 Toyota Yaris Cross Urban 2WD – a relatively simple, small hybrid SUV, but one that could appeal to a lot of Australians.

As vehicles become more technologically advanced – and automakers are under greater pressure from intensifying competition – automakers seem to be elbowing each other out to release models that look like IMAX cinemas on wheels.

But the Yaris Cross is different, and it could be one of the smartest cars in Toyota’s range. Not in terms of its technology, but in terms of company strategy.

The Yaris Cross is a city-sized SUV, which is to say it’s more or less a high-riding version of the compact Yaris hatchback.