It seems car manufacturers are keen to move away from the new-fangled, EV-specific branding policies they were all rushing towards in the middle of last decade, and instead they’re now returning to heritage nameplates in something of a hurry.

Mercedes-Benz is rowing back from the so-called ‘EQ’ sub-group of models it was initially determined to set up.

As a result, vehicles like this one – the second-generation GLB mid-size SUV – aren’t sold with two different badges depending on their propulsion. So the zero-emissions GLB is no longer known as the EQB but now goes under the simpler moniker of GLB Electric.

It was going to be the ‘GLB with EQ Technology’ to retain some sort of familial link to this brief period in Mercedes-Benz history, but that’s strangely wordy so plain old ‘Electric’ it is.

Available in Europe in two formats with one big battery, the new GLB Electric nevertheless represents one of the most affordable ways to get into a seven-seat electric vehicle from a premium auto brand, while remaining a car with a relatively small footprint on the road.

To see how good it is, or otherwise, we headed over to the UK to sample the new GLB Electric 250+ ahead of its Australian release.

How much does the Mercedes-Benz GLB Electric cost?

We’ve already asked the question of Mercedes-Benz Australia and been told that, with the new GLB going on sale here in the final quarter of this year, local pricing and spec levels have yet to be set in stone.