Subaru Australia says it decided not to call the incoming Trailseeker electric crossover SUV the E-Outback like it’ll be known in Europe because, simply, “it’s not the Outback“.

The general manager for Subaru’s local arm, Scott Lawrence, told CarExpert that while the Trailseeker is similar in size and body style to the Outback, it will wear its own name in Australia to give it its own identity.

“All our nameplates mean something to so many Australians. Outback, it is rugged, it is with Wilderness, that is true Outback,” Mr Lawrence said at the launch of the new Outback.

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Subaru Trailseeker/E-Outback
Subaru Trailseeker/E-Outback

“Trailseeker, whilst it does sit in the same category – Large SUV – it’s not the Outback. For us, when I look at both, Outback pushes into large, rugged territory; Trailseeker while [a] similar size, doesn’t.

“It didn’t make sense to muddy the waters. They definitely [both] have their own space in the Subaru stable to live.

“In Europe, they have called the Trailseeker the E-Outback. They’re not getting the new Outback as you’ve driven it, so they’ve perhaps had a different decision,” Mr Lawrence added.

Due in the second quarter of 2026 (April-June inclusive), the Trailseeker is the fastest-accelerating road car in the Japanese brand’s history.