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Motorsport has played a massive role in forging the reputation – and our perception – of some of the world’s most iconic automotive brands. Think Ferrari, McLaren, Lotus, and Porsche.

But as much as motor racing is a marketing exercise to build brand awareness, it is also a high-pressure laboratory in which to push the boundaries of new technologies and stress-test the smartest engineers that help create them.

Which is exactly why Mahindra has been involved in the all-electric Formula E championship since its inception more than a decade ago.

The Indian automaker might seem like the most unlikely brand to follow the ‘Win on Sunday, sell on Monday’ ethos that motorsport delivers, especially considering its range of family-focused SUVs and rugged four-wheel drives.

But Formula E has proven to be a fertile test bed for the development of the new range of Mahindra electric vehicles which are earmarked to join the local lineup in the coming years.

Plus, Mahindra Racing has attracted some of the world’s best drivers and has been a consistent championship contender with five race victories, 29 podium finishes, and 11 pole positions.