It’s been more than a decade since Bridgestone launched a new Potenza Adrenalin product, but now there’s a new tyre hitting the streets – and it’s got the Michelin Pilot Sport 5 directly in its sights.

The new Potenza Adrenalin RE005 has been developed by Bridgestone’s Asia Pacific team with enthusiasts in mind, and CarExpert was invited to experience it first-hand at the company’s proving ground in Thailand.

Interestingly, Australia was one of several markets that chose to skip the RE004 when it was launched elsewhere in 2020, with local representatives feeling it did not move the needle far enough compared with the RE003.

But that’s not the case with the RE005, and there was a palpable sense of pride and confidence from the Bridgestone team at the regional launch, held at company facilities a couple of hours north of Bangkok.

It’s fair to say the Michelin Pilot Sport series has been the standard among enthusiasts since the Super Sport set the benchmark in 2011, and Bridgestone’s people are clearly aware of this.