The Tesla Cybertruck is now cheaper than ever in the United States as the electric vehicle (EV) maker looks to boost sales of one of its slowest-selling models – still not sold in Australia – after sales plummeted 48 per cent in 2025.
The entry-level dual-motor, all-wheel-drive Cybertruck’s starting price has been lowered by a significant US$20,000 (A$28,290) to US$59,990 (A$84,857).
That makes it the cheapest price for a Cybertruck since the first customer deliveries in late 2023 – when the range started at US$60,990 (A$86,298) – and undercuts the rear-wheel-drive model discontinued late last year by US$10,000 (A$14,141).
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In cutting prices, Tesla also reduced the flagship Cyberbeast from US$114,990 (A$162,605) to US$99,990 (A$141,395), with the Luxe Package – introduced on the top model last August, coinciding with a US$15,000 (A$21,211) price hike – seemingly removed.
According to Reuters, Tesla CEO Elon Musk responded to a user on social platform X – formerly Twitter – saying the pricing was available for 10 days only.
The outlet said Tesla was yet to officially confirm whether the pricing was a limited-time offer or the new standard pricing.
The price cut comes after only 20,237 Cybertrucks were sold in 2025, down from 38,965 the previous year, according to Kelley Blue Book data.
It means the Cybertruck made up only 1.2 per cent of the brand’s 1,636,129 global vehicle deliveries in 2025, while the Model Y – which was the world’s best-selling EV – combined with the Model 3 to account for 97 per cent, with 1,585,279 deliveries.
2025 marked Tesla’s second consecutive year of sales decline.
The automaker was overtaken by BYD as the world’s best-selling EV brand in 2025, with the Chinese company selling 2.26 million EVs, with the rest of its 4.6 million sales being plug-in hybrid vehicles.
In Australia, Tesla posted 28,856 deliveries in 2025, down 24.8 per cent on the previous year’s 38,347 tally.
More than three-quarters of Tesla’s sales in Australia were of the Model Y, the top-selling EV in the country yet again, despite the overall sales slump.
The reduced Cybertruck price does little to strengthen the case for the wild-looking pickup to be sold in Australia, though, with production still limited to left-hand drive.
That’s despite the local arm importing one in 2025 and exhibiting it at dealers and car shows across the country to assess a business case for local sales.
Tesla Australia was contacted by CarExpert for comment but is yet to respond.
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