Here in the upper Midwest, snow, gravel, mud, and janky dirt roads represent playgrounds rather than deterrents for certain owners of pickup trucks and SUVs.
How The Jeep Wrangler Went From Military Workhorse To Cult Icon
The Jeep Wrangler’s journey from a battlefield necessity to a cult icon is a testament to its enduring appeal and versatility.
There is life beyond mundane concrete and away from the job site, which explains exactly why Jeep is scrapping to maintain its grip, why Ford is launching Raptors, Tremors and now a Bronco RTR, why Subaru has plunged into the Wilderness, why Ram has resurrected the Hemi-fueled TRX pickup and why, oddly, the GMC Hummer EV exists.
The 2026 Detroit Auto Show is underway (ending Sunday, Jan. 25), but the show floor at Huntington Place downtown is clearly geared for consumers who have made pickups and SUVs the most active vehicle segments in America.
Since the show opened to the public Jan. 17, visitors have lined up for rides in battery-electric vehicles, such as GMC Hummer, Cadillac Escalade IQ, Jeep Wagoneer and Recon, Ford F-150 Lightning and Polestar 4.
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Meanwhile, across the floor, Stellantis set up a playground for Jeep test rides on an improvised, undulating off-road course, and Ford did the same at its space for fans of the Bronco.
TopSpeed walked the floor and assembled four photo galleries looking at key vehicle segments represented.
Toyota Land Cruiser
The first gallery focused on exotics and sports cars, while this one highlights pickup trucks and SUVs.
Ford Bronco RTR
GMC Canyon AT4X Edition
GMC Hummer Grille
Bronco Victory At Baja 500
2026 Ford Bronco Ready For Filson Fires
Ford Bronco Raptor
Ford Bronco Off Road, Indoors
Ford CEO Jim Farley
Ford Super Duty Trucks
Muddy Jeep Gladiator
Jeep’s Indoor Playground
Jeep Recon EV
Ram 1500 TRX
Jeep Recon
Ram Power Wagon
Subaru Outback
Subarus in Motown
