Let there be Luce!

Ferrari’s first fully electric vehicle (EV) will be called Luce, meaning ‘light’ or ‘illumination’ in Italian, and the hallowed performance car brand says the new model “illuminates the path ahead”.

The Prancing Horse brand has not only confirmed the new nameplate, but also revealed the interior of its groundbreaking new model ahead of the unveiling of its exterior in May 2026.

The interior is minimalist, but not in the way many modern EVs are. There are various physical toggles, but the look is modern industrial chic.

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That’s because Ferrari has been collaborating with LoveFrom for five years “on every dimension of the new car’s design”.

LoveFrom is a “creative collective” founded by Sir Jony Ive, best known for his work designing Apple devices like the iPhone, along with Australian industrial designer Marc Newson.

“Defying the convention that electric cars must be dominated by large touchscreens, many of the Ferrari Luce controls are mechanical and precisely engineered to be intuitive and satisfying by making every interaction simpler and more direct,” the company says in its press release.

“Inspired by classic sports cars and Formula One single-seaters, the interface is clearly organised and pared down to essential functions.”