The Giulia Quadrifoglio Luna Rossa is the first Alfa Romeo from the BottegaFuoriserie customisation division shared with Maserati.
Developed in conjunction with the Luna Rossa sailing team that vied for the America’s Cup in 2024, the Giulia Quadrifoglio Luna Rossa has a two-tone exterior with the majority of the body finished in silver, but with the roof and parts of the bonnet and boot done in “boat deck” black.
The Luna Rossa has a new carbon-fibre aero package that’s said to be low drag, but also capable of developing five times more downforce — around 140kg — at 300km/h than the standard Quadrifoglio.
There are canards up front, new side skirts, and an eye-catching two-part rear wing that’s said to resemble the racing team’s hull.
Under the bonnet, the 2.9-litre twin-turbo V6 is unchanged, and develops 375kW and 600Nm.
Inside, the upholstery for the Sparco seats is said to be inspired by the life jackets worn by the Luna Rossa crew, while the dashboard has a long strip of trim taken from the race team’s sails. Red Alfa Romeo badges are used both inside and out.
Just 10 Luna Rossa editions of the Giulia Quadrifoglio will be made, but no pricing has been announced. It’s unknown if any of those 10 cars are headed Down Under.
The Luna Rossa is the first Alfa to appear from the BottegaFuoriserie customisation, personalisation and preservation division setup by Alfa Romeo and Maserati in 2025.
The first limited edition model from BottegaFuoriserie was the Maserati Grecale Tributo Il Bruciato, which was designed in partnership with the Marchesi Antinori wine-making family and revealed October last year.
As Ferrari, Rolls-Royce and other luxury marques have proven, customisation and restoration divisions can be a significant money-spinners. No doubt, Alfa Romeo and Maserati are hoping BottegaFuoriserie will shore up their bottom line as they continue to battle for sales.