Australia’s new-car market has gotten off to a sluggish start in Australia, with sales declining year-on-year after being essentially flat in January.
Per data from the Federal Chamber of Automotive Industries’ (FCAI) VFACTS report and data from the Electric Vehicle Council, a total of 94,131 new vehicles were delivered in Australia in February 2026, down 2.7 per cent on February 2025 – which in turn was down 7.9 per cent on February 2024.
Sales were flat in Victoria and down in every other state and territory, as well as down among private, business and government buyers. Only rental sales were up year-on-year.
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Electric vehicle (EV) sales soared 95.9 per cent, powered largely by a strong month for Tesla which was up by 105.7 per cent year-on-year.
Sales of Chinese-built vehicles – which also includes Tesla’s local lineup – were also up by 50.5 per cent year-on-year. That made China the leading source of new vehicles in Australia, which the FCAI notes is the first time this has happened in a month.
Note that this includes vehicles from non-Chinese brands that build cars in China, a growing list that includes the likes of Tesla and Kia, with more to follow.
Japanese-built vehicles, in contrast, slumped by 31.3 per cent and Korean-built vehicles were down by 2.9 per cent.
Hybrids slumped by 9.6 per cent, largely attributable to a substantial 83.6 per cent drop in sales of Australia’s best-selling hybrid vehicle, the Toyota RAV4, which is transitioning to a new generation.
Sales of petrol-powered vehicles fell by 17.7 per cent, though diesels were only down by 1.6 per cent. Plug-in hybrids (PHEVs) continue to rise, with sales up 20.2 per cent year-on-year.
Brands
Toyota still sat at the top the market with a healthy lead over second-placed Mazda, but its deliveries were down by 27.8 per cent year-on-year.
Much of this decline was due to the aforementioned 83.6 per cent drop for the RAV4, which is typically Australia’s best-selling mid-size SUV but fell to seventh in its segment in February with just 723 units. That wasn’t even enough to see it crack the top 20.
Toyota says it has a strong order bank for the next-generation RAV4, which arrives next month, as well as the current Prado. Nevertheless, Prado sales slumped by 53.3 per cent year-on-year.
The Japanese brand says it’s still on track to deliver more than 200,000 vehicles this year. It notched up 238,863 deliveries last year.
Mazda was down by 19.9 per cent, with deliveries dropping across the board except for the CX-5 which managed to grow by 15.4 per cent to 2099 units despite a new generation being due this year.
Ford was up by 9.0 per cent, powered by a 7.1 per cent increase in Ranger deliveries (4325 units) and a substantial 47.3 per cent increase for the Everest (1778 units).
Kia sales were flat at 6710 units, despite the recent arrival of the Tasman ute which was supposed to be a major volume driver. Kia delivered 472 Tasmans in February, which saw it outsold by even mid-pack players like the Nissan Navara (561) and Volkswagen Amarok (495).
Hyundai was chomping on the heels of its corporate cousin, with 6266 deliveries, up 4.5 per cent year-on-year. The Kona was its best seller with 2023 deliveries, up 7.1 per cent, but while it took the top spot in its segment in 2025, the Chery Tiggo 4 is Australia’s favourite small SUV so far this year.
BYD was the top-ranked Chinese brand, sitting in sixth spot with 5323 deliveries, up 62.2 per cent. While it had just one model in the top 20 (the Sealion 7 mid-size electric SUV), the Shark 6 ute didn’t sit far outside of it.
Mitsubishi volume took a hit from the loss of the Eclipse Cross and the switch to a more expensive, European-sourced ASX small SUV. It was down by 22.3 per cent YoY, with even its top-selling Outlander down by 13.2 per cent. However, Triton sales were up – as were, unexpectedly, Pajero Sport sales despite shipments to Australia ending early in 2025.
GWM finished in eighth, up 24.9 per cent to 4689 deliveries, while Chery also finished within the top 10 as it did in January. Its deliveries were up by 93.2 per cent to 3938 units, despite in-house competition from sister brand Omoda Jaecoo.
Isuzu Ute finished in 10th spot with 3384 deliveries, up 23.7 per cent YoY. The D-Max narrowly beat the Mitsubishi Triton to hold onto the title of Australia’s third-best selling ute, while the MU-X was beaten only by the Ford Everest in the large SUV segment and outsold the Toyota Prado.
MG fell out of the top 10, sitting in 12th position with 3254 deliveries despite a recent influx of new models including the U9 ute.
Among major brands, Nissan had the biggest decline at 50.1 per cent, finishing in 16th with 1775 deliveries. Every one of its model lines was down apart from the Pathfinder, which was up by 28.6 per cent… although given its low volumes that only meant an increase of four units.
| Brand | February 2026 deliveries | Change YoY |
|---|---|---|
| Toyota | 13,606 | -27.8% |
| Mazda | 7042 | -19.9% |
| Ford | 6907 | +9.0% |
| Kia | 6710 | 0.0% |
| Hyundai | 6266 | +4.5% |
| BYD | 5323 | +62.2% |
| Mitsubishi | 4755 | -22.3% |
| GWM | 4689 | +24.9% |
| Chery | 3938 | +93.2% |
| Isuzu Ute | 3384 | +23.7% |
|
Tesla |
3274 |
+105.7% |
| MG | 3254 | -13.0% |
| Subaru | 2656 | -24.4% |
| Mercedes-Benz | 2143 | +8.8% |
| Volkswagen | 2139 | -2.1% |
| Nissan | 1775 | -50.1% |
| BMW | 1602 | -9.5% |
| Honda | 1445 | +18.6% |
| LDV | 1165 | +1.0% |
| Suzuki | 954 | -28.2% |
| Geely | 893 | New |
| Audi | 862 | -24.7% |
| Lexus | 853 | -19.1% |
| Omoda Jaecoo | 815 | New |
| Zeekr | 654 | +560.6% |
| Volvo | 630 | +1.8% |
| Land Rover | 464 | -26.0% |
| Mini | 432 | -0.5% |
| Porsche | 370 | -27.5% |
| Skoda | 349 | +11.9% |
| Renault | 337 | -5.3% |
| Denza | 309 | – |
| Chevrolet | 275 | -15.4% |
| Ram | 266 | +3.9% |
| KGM | 239 | -43.6% |
| Cupra | 217 | +17.3% |
|
Polestar |
145 |
+16.0% |
| Genesis | 129 | +17.3% |
| JAC | 103 | -49.5% |
| Fiat | 99 | -34.0% |
| Foton | 99 | – |
| Peugeot | 85 | -14.1% |
| Deepal | 71 | – |
| Jeep | 67 | -67.3% |
| Leapmotor | 46 | +58.6% |
| GMC | 32 | – |
| Alfa Romeo | 31 | -24.4% |
| Maserati | 23 | +21.1% |
| Ferrari | 16 | -27.3% |
| Bentley | 15 | 0.0% |
| Aston Martin | 15 | -40.0% |
| Farizon | 13 | – |
| Lamborghini | 13 | -55.2% |
| Rolls-Royce | 7 | -30.0% |
| Jaguar | 4 | -91.3% |
| McLaren | 3 | -66.7% |
| Lotus | 0 | -100.0% |
Models
The Ford Ranger held onto the top spot, even though it finished fifth in the 4×2 ute segment.
The Toyota HiLux sat in familiar second position, with the Tesla Model Y roaring back to take the bronze medal – and keeping the surging Chery Tiggo 4 off the podium.
The Mazda CX-5 was the best-selling non-electric mid-size SUV in February, despite a new-generation model being just around the corner.
Elsewhere in the top 20, the Isuzu D-Max fended off a rising Mitsubishi Triton; the Ford Everest trounced the Toyota Prado and kept the Isuzu MU-X at bay; and just two passenger cars, both Toyotas, snagged spots.
| Model | February 2026 deliveries |
|---|---|
| Ford Ranger | 4325 |
| Toyota HiLux | 3625 |
| Tesla Model Y | 2791 |
| Chery Tiggo 4 | 2315 |
| Mazda CX-5 | 2099 |
| Isuzu D-Max | 2092 |
| Mitsubishi Outlander | 2070 |
| Hyundai Kona | 2023 |
| Mitsubishi Triton | 2017 |
| GWM Haval Jolion | 1804 |
| Ford Everest | 1778 |
| Hyundai Tucson | 1705 |
| Kia Sportage | 1405 |
| Toyota Corolla | 1396 |
| MG ZS | 1337 |
| BYD Sealion 7 | 1327 |
| Isuzu MU-X | 1292 |
| Toyota Prado | 1273 |
| Toyota Camry | 1153 |
| GWM Haval H6 | 1142 |
Segments
- Micro cars: Kia Picanto (621), Fiat/Abarth 500 (16)
- Light cars: MG 3 (589), Mazda 2 (408), BYD Atto 1 (349)
- Small cars under $45,000: Toyota Corolla (1396), Kia K4 (960), Hyundai i30 (630)
- Small cars over $45,000: MG 4 (406), Mercedes-Benz A-Class (275), Volkswagen Golf (237)
- Medium cars under $60,000: Toyota Camry (1153), Tesla Model 3 (483), BYD Seal (302)
- Medium cars over $60,000: BMW 3 Series (124), Audi A5 (107), Mercedes-Benz C-Class (89)
- Large cars under $70,000: Skoda Superb (19)
- Large cars over $70,000: Mercedes-Benz E-Class (27), MG IM5 (26), BMW 5 Series (17)
- Upper large cars: Mercedes-Benz S-Class (6), BMW i7 (6), BMW 7 Series (5), Porsche Panamera (5)
- People movers under $70,000: Kia Carnival (863), Hyundai Staria (125), Ford Tourneo (56)
- People movers over $70,000: Volkswagen ID. Buzz (45), Volkswagen Multivan (31), Mercedes-Benz V-Class (21)
- Sports cars under $90,000: Ford Mustang (212), Subaru BRZ (68), Toyota GR86 (63)
- Sports cars over $90,000: BMW 2 Series coupe (91), Mercedes-Benz CLE (64), BMW 4 Series (38)
- Sports cars over $200,000: Porsche 911 (139), Mercedes-AMG GT (20), Ferrari two-door range (12)
- Light SUVs: Mazda CX-3 (1110), Toyota Yaris Cross (824), Suzuki Jimny (637)
- Small SUVs under $45,000: Chery Tiggo 4 (2315), Hyundai Kona (2023), GWM Haval Jolion (1804)
- Small SUVs over $45,000: BMW X1 (315), Mercedes-Benz GLA (312), Volkswagen T-Roc (301)
- Medium SUVs under $65,000: Mazda CX-5 (2099), Mitsubishi Outlander (2070), Hyundai Tucson (1705)
- Medium SUVs over $65,000: Tesla Model Y (2791), Zeekr 7X (628), Lexus NX (439)
- Large SUVs under $80,000: Ford Everest (1778), Isuzu MU-X (1292), Toyota Prado (1273)
- Large SUVs over $80,000: BMW X5 (237), Land Rover Defender (176), Mercedes-Benz GLE wagon (169)
- Upper large SUVs under $120,000: Toyota LandCruiser (827), Nissan Patrol (495), Hyundai Ioniq 9 (19)
- Upper large SUVs over $120,000: Lexus GX (77), Lexus LX (59), Mercedes-Benz GLS (54)
- Small vans: Volkswagen Caddy (58), Peugeot Partner (49), Renault Kangoo (23)
- Medium vans: Toyota HiAce (1112), Hyundai Staria Load (210), Ford Transit Custom (180)
- 4×2 utes: Toyota HiLux (585), Isuzu D-Max (493), Mazda BT-50 (299)
- 4×4 utes: Ford Ranger (4121), Toyota HiLux (3040), Mitsubishi Triton (1747)
- Large pickups: Ram 1500 (185), Ford F-150 (180), Chevrolet Silverado 1500 (162)
Sales by category
Includes Tesla and Polestar sales.
| Category | February 2026 deliveries | Market share |
|---|---|---|
| SUV | 56,767 | 60.3% |
| Light commercial | 21,191 | 22.5% |
| Passenger car | 13,170 | 14% |
| Heavy commercial | 3003 | 3.2% |
Top segments by market share
Includes Tesla and Polestar sales.
| Segment | Sales | Change YoY |
|---|---|---|
| Medium SUVs | 24,203 | +9.0% |
| 4×4 utes | 16,220 | -1.7% |
| Small SUVs | 15,344 | -9.3% |
| Large SUVs | 11,683 | -6.0% |
| Small cars | 5551 | -6.9% |
Sales by region
Excludes Tesla and Polestar sales.
| State/territory | Sales | Change YoY |
|---|---|---|
| New South Wales | 27,524 | -7.6% |
| Victoria | 24,732 | 0.0% |
| Queensland | 19,644 | -2.8% |
| Western Australia | 9841 | -3.9% |
| South Australia | 5673 | -8.7% |
| Tasmania | 1384 | -6.4% |
| Australian Capital Territory | 1187 | -18.7% |
| Northern Territory | 727 | -15.8% |
Sales by buyer type
Excludes Tesla, Polestar and heavy commercial sales.
| Buyer type | Sales | Change YoY |
|---|---|---|
| Private | 45,182 | -7.7% |
| Business | 34,444 | -3.4% |
| Rental | 5786 | +35.4% |
| Government | 2297 | -13.4% |
Sales by fuel or propulsion type
Excludes heavy commercial sales.
| Fuel type | Sales | Change YoY |
|---|---|---|
| Petrol | 33,309 | -17.7% |
| Diesel | 26,963 | -1.6% |
| Hybrid | 13,868 | -9.6% |
| Electric | 11,134 | +95.9% |
| PHEV | 5854 | +20.2% |
Sales by country of origin
Includes Tesla and Polestar sales.
| Country | Sales | Change YoY |
|---|---|---|
| China | 25,781 | +50.5% |
| Japan | 21,671 | -31.3% |
| Thailand | 19,493 | +6.7% |
| Korea | 11,913 | -2.9% |
| Germany | 4272 | +9.8% |
MORE: VFACTS January 2026: Australia’s new-vehicle market up… just