America loves its pickup trucks. Doubt it? Just check out the onslaught of patriotic full-size pickup truck advertisements or just about any parking lot in the country. Still not convinced? Take a look at the best-selling vehicles of the last few years. Full-size pickup trucks take top spots on the list and have for quite some time. But that doesn’t mean Americans love full-size trucks exclusively. Domestic buyers have an appetite for midsize trucks, and one of those fun-size pickups holds its value like no other.
It’s Toyota’s beloved midsize pickup truck for the North American market: the Tacoma. Granted, the Tacoma might not have the sheer size or towing capacity of a Ford F-150, Chevrolet Silverado, or its brand sibling, the Toyota Tundra. That said, the Tacoma makes up for it in industry-leading value retention. In fact, the Toyota Tacoma retains more value after five years of depreciation than any popular SUV or pickup truck on the market.
To provide you with the most up-to-date information on sales and resale value retention, we used data from Kelley Blue Book, iSeeCars, GoodCarBadCar, and CarEdge.
- Base Trim Engine
-
2.4L I-FORCE I4 ICE
- Base Trim Transmission
-
8-speed automatic
- Base Trim Drivetrain
-
Rear-Wheel Drive
- Base Trim Horsepower
-
228 HP @6000 RPM
- Base Trim Torque
-
243 lb.-ft. @ 1600 RPM
- Base Trim Fuel Economy (city/highway/combined)
-
20/26/23 MPG
- Make
-
Toyota
- Model
-
Tacoma
- Segment
-
Midsize Pickup Truck
The Toyota Tacoma Holds Value Better Than Any SUV
No one wants to buy an SUV, pickup truck, or car just to discover that their new set of wheels is depreciating precipitously. Tragically, that’s the nature of the beast when it comes to buying a new car. And with the average price of a new vehicle in the U.S. flirting with $50,000, depreciation can cost you an average of over $22,000 over five years of ownership. Yikes. Then there’s the Tacoma. For 2026, the Toyota Tacoma tops Kelley Blue Book’s list of the vehicles with the best resale value, beating out larger, hotter-selling full-size pickup trucks.
The Tacoma retains an average of 64.1 percent of its original value after five years of ownership. That puts the midsize Toyota truck ahead of every other popular, mainstream vehicle on the market, including the Toyota Tundra (60.9 percent), Honda CR-V (54.4 percent), and Toyota RAV4 (53.9 percent).
Anywhere You Look, The Tacoma Leads The Pack
It’s not just the Kelley Blue Book data that puts the Toyota Tacoma ahead, either. In iSeeCars’ 2025 resale value data, the Toyota Tacoma’s five-year value retention looks even more optimistic. The Tacoma may hold on to as much as 73.7 percent of its original value over half a decade. Depreciation resistance like that establishes the Toyota Tacoma as the clear frontrunner among not only midsize pickup trucks, but also pickup trucks and SUVs.
In comparison, the Toyota RAV4, Honda HR-V, and Honda CR-V lose an average of 30.9, 34.0, and 35.2 percent of their original value, respectively. As for pickup trucks, the full-size Toyota Tundra and midsize Ford Ranger drop by around 29.1 percent and 34.7 percent, respectively, over five years. The Tacoma’s value retention prowess looks especially good when compared with the industry average five-year depreciation rate of 45.6 percent.
Karl Brauer, an iSeeCars executive analyst, suggests the Tacoma’s resale value might be partially due to the popularity of the segment. “Midsize trucks tend to outrank their full-size counterparts, suggesting more buyers prefer the balance of capability, cost, and size offered by midsize models,” said Brauer. It’s difficult to imagine anything championing the Toyota Tacoma’s ability to retain value better than that.
However, CarEdge’s resale value rankings suggest that the Tacoma might be even better at holding onto a chunk of its original value than iSeeCars reports. The Toyota Tacoma might lose as little as 22 percent of its starting value after half a decade. In a market where the norm promises to rob you of nearly half your vehicle’s value in five years, holding onto 78 percent of your truck’s original price is nothing to dismiss.
Find 2026 Toyota Tacoma and more cars for sale on our Marketplace
Better Value Retention Than A Chevy Corvette
The Toyota Tacoma doesn’t just retain value better than SUVs and pickup trucks. Kentucky’s beloved performance staple, the Chevrolet Corvette, keeps 3.1 percent less of its original value than the fan-favorite Tacoma. It’s that sort of depreciation resistance that allows the Tacoma to hold more value over time than other performance car mainstays, like the Ford Mustang, Chevrolet Camaro, and Porsche 718 Boxster. That’s an important thing to consider, taking the Toyota Tacoma’s starting price into account.
For 2026, the entry-level Tacoma SR starts at $33,840. However, opting for higher trims, like the range-topping 2026 Toyota Tacoma Limited, can push the starting price up to $54,865, around $2,000 shy of the full-size Toyota Tundra at the similarly-named Limited trim level. Of course, the Tacoma will shed less of its original value over time. Should the Tacoma’s average depreciation rate remain consistent, a 2026 Toyota Tacoma Limited should be worth around $38,000 or so after five years. Individual resale values depend on factors like mileage, condition, trim, location, and title status.
Popular Vehicle Resale Value Stats
|
Make And Model |
5-Year Resale Value (% Of Original Value) |
|
Toyota Tacoma |
64.1% |
|
Chevrolet Corvette |
61.0% |
|
Toyota Tundra |
60.9% |
|
Toyota 4Runner |
60.0% |
|
Ford Bronco |
57.0% |
2025 Toyota Tacoma TRD Pro Driven: Humble No More
It has bounce house seats and a hybrid powertrain. We check out the surprisingly complex 2025 Tacoma TRD Pro.
The Most Popular Midsize Pickup Truck In America
Karl Brauer at iSeeCars said that buyers tend to gravitate toward midsize pickup trucks for the combination of capability and cost-effectiveness, and that’s one of the driving factors behind the solid resale value. In addition to the best resale value, the Toyota Tacoma is the top seller among midsize trucks. Last year, Toyota sold nearly 275,000 Tacoma pickup trucks, up a whopping 42 percent over the previous year. That puts the Tacoma ahead of the Ford Ranger, Chevrolet Colorado, and GMC Canyon by a wide margin.
Toyota Tacoma Sales Figures
|
Year |
Units Sold (US Market) |
|
2025 |
274,638 |
|
2024 |
192,813 |
|
2023 |
234,786 |
|
2022 |
215,853 |
|
2021 |
252,490 |
|
2020 |
238,805 |
Why The Toyota Tacoma Is Worth More Used Than Some Trucks New
A used 2025 Tacoma is worth more than a new 2026 Nissan Frontier priced at $32,150.
Toyota’s Smallest US Market Truck Hoards Value
While compact pickup trucks like the Ford Maverick are enjoying year-over-year sales success, the Toyota Tacoma remains the most popular non-full-size pickup truck in the country. As such, the “Taco,” as light-hearted fans call it, enjoys unparalleled resale value in the segment. It’s not just in the segment, though. According to data from Kelley Blue Book and CarEdge, the Toyota Tacoma retains value better than any SUV, truck, minivan, or passenger car on the market. It’s something to consider if you’re in the market for a new or late-model used pickup truck. While you might not save as much money shopping for a used model, you won’t lose as much of your initial investment in the first five years of ownership. Plus, with off-road-focused trims and an optional manual transmission, the Toyota Tacoma is a unique presence in the pickup truck market for 2026.
Sources: CarEdge, GoodCarBadCar, iSeeCars, Kelley Blue Book