It appears Dearborn has room for additional Raptor products in the portfolio. If the low-riding Ford Mustang coupe has been pondered for high-speed off-road shenanigans — as we know it has — then, heck, wouldn’t the entire lineup have the potential to be en-Raptored?

Ford Chief Financial Officer Sherry House didn’t go quite that far, but close.

F-150 Raptor R Project Vehicle_03


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Vehicles That ‘People Love’

2024 black Ford Raptor
Front 3/4 view of 2024 black Ford Raptor.
Ford

“I know that some people in the audience here just had a wonderful ride in some of our Raptors, and that’s a product that I think that we’re going to be doing a bit more of as well,” House said at the 2025 Barclays Global Auto and Mobility Tech Conference, held last month.

“We’re going to be leaning into these products that are just passion products. I mean, these are vehicles that people love.”

F-150, Ranger, Bronco And …

2025 Ford Bronco Raptor Rear 3.4 Ford

What started out with the 2010 Ford F-150 Raptor fullsize pickup for tearing across the desert has grown into lighter and more agile Raptor versions of the Ranger pickup and the Bronco SUV. The recently refreshed 2026 Ranger will hold down the fort until an all-new Ranger comes to the U.S., perhaps in three or four years, and a Raptor of that new truck seems a sure bet.

Keep in mind also that Australia will be getting a Super Duty version of the Ranger next year, so clearly Ford is open to spinning truck variants every which way.

Only Fit For Body-on-Frame Vehicles?

2011 Ford F-150 SVT Raptor Crew Cab in silver and black Driving up rocky and sandy terrain
Side 1/2 action shot of 2011 Ford F-150 SVT Raptor Crew Cab in silver and black Driving up rocky and sandy terrain
Ford

What else could be possible in this space, where customer engagement is high, as is profitability? An Expedition Raptor? And if Ford thinks a Mustang is fertile ground for the Raptor treatment, why not look even further outside the box by rethinking what the all-electric Mustang Mach-E could become?

Yes, there’s the Maverick compact pickup and Bronco Sport compact crossover, but these unibody vehicles would need significant chassis and suspension re-engineering to handle the wear and tear and lateral forces inherent in the Raptor experience.

Source: Ford Authority



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