No one keeps an eye on SUV sales outside of corporate shareholders and autowriter nerds, so you might not have noticed something interesting happening just beneath the surface of mass market SUV sales. The usual heavy hitters—the Toyota RAV4, Honda CR-V, and Tesla Model Y (barely)—are still commanding the headlines, dominating the conversation, and soaking up market share. But just beside them, a familiar, but meek nameplate is quietly climbing the charts without making much of a fuss about it. The 2025 Chevrolet Equinox, one of the most under-the-radar compact SUVs, has, as of late summer 2025, sold 129,889 units this year, securing its position as the fourth best-selling SUV in America.
That’s a major milestone for a model that rarely gets the same hype as its better-known competitors. And yet, families keep buying it. Steadily. Consistently. Nearly on its own merit, too, – without the marketing push or viral spotlight that some other models benefit so much from. The Equinox has essentially become the stealth contender of 2025—an SUV buyers seem to trust even if they’re not shouting about it online. So why is it gaining momentum heading into 2026? And what makes it so appealing to families who have more choices than ever? Let’s see.
A Sneaky-Powerful Climb In SUV Sales
The compact SUV segment is brutally competitive. There are so many options, and often, the options have options. As such, buyers expect the moon from modern SUVs, as they should, based on pricing. Even still, they want space, efficiency, safety, and comfort—all wrapped in a price that doesn’t make their palms sweat. That’s a tall order, making that top-seller list a tough club to break into. And yet, for 2025, the Equinox sits comfortably at number four overall (sometimes number three, given the month), ahead of the Chevrolet Trax, Hyundai Tucson, Nissan Rogue, Ford Explorer, Jeep Grand Cherokee, and even the venerable Subaru Forester.
Where The Equinox Stands In 2025
What’s notable is how the Equinox stands apart from the SUVs ahead of it. The RAV4 and CR-V have long been the safe, obvious picks. Tesla is… well, Tesla. The Equinox, however, is different. It’s boring. There’s no buzz around it. It’s not cool in any overt way. It’s not trying to reinvent the SUV either. Instead, it simply offers value and usability that families seem to appreciate—exactly the kind of thing that sneaks up the sales chart when no one’s looking.
According To Motor1’s Count, Here’s How The Chart Shakes Out As Of August 2025:
|
Toyota RAV4 |
239,451 units |
|
Honda CR-V |
212,561 units |
|
Tesla Model Y |
150,171 units (est.) |
|
Chevrolet Equinox |
129,889 units |
|
Chevrolet Trax |
119,593 units |
|
Hyundai Tucson |
113,310 units |
|
Nissan Rogue |
109,563 units |
|
Ford Explorer |
104,929 units |
|
Jeep Grand Cherokee |
99,668 units |
|
Subaru Forester |
95,972 units |
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A Redesign That Actually Helps Buyers
The 2025 Equinox doesn’t have wild angles or over-styled flourishes. Instead, Chevy streamlined the SUV with a clean, simple look that feels more like New Balances, not Nike. The new bodywork has slightly sharper lines, a slightly broader stance, and an updated face that finally gives the Equinox *some* ability to be recognized on the road.
Practical Space, Popular Layout
Inside, Chevy lined up with the current bag of trends that most interiors draw from. Mainly, the trend of a large infotainment display dominating the dashboard.
It’s a spacious and comfortable crossover, something American automakers have always done well. Build quality is also satisfactory…
– William Clavey for TopSpeed
Cargo space remains one of the Equinox’s strong suits. The rear seats fold flat with ease, and Chevrolet made sure the load floor is wide, low, and usable. For families juggling strollers, backpacks, groceries, and weekend gear, these little details are huge quality-of-life wins.
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2025 Chevrolet Equinox Performance Specs
No one buys a compact SUV expecting a sports car, or at least, they shouldn’t—but they do expect at least enough power to move through traffic. But ultimately, compact SUV/crossover buyers want a drivetrain they don’t have to think about. The 2025 Equinox delivers exactly that, an easy balance that fits everyday American driving perfectly.
Engine And Transmission
Under the hood sits a 1.5-liter turbocharged four-cylinder engine producing 175 horsepower. It’s paired with an eight-speed automatic transmission, replacing the CVT many rivals still rely on. That one detail alone improves drivability dramatically. The shifts are crisp, predictable, and smoother under acceleration, giving the Equinox a more traditional feel, making certain buyers more comfortable.
Driveline And Ride Quality
Front-wheel drive is standard, with all-wheel drive available for buyers who want extra grip for winter driving or rougher backroads. The suspension tuning is certainly more comfort-focused—Chevy wasn’t going for anything remotely resembling sportiness here—and the result is a ride that feels fine without being stiff. Daily commuting, school-drop runs, and highway cruising all feel easy.
Towing And Capability
The Equinox may not advertise its capability much here, and while it ain’t much, it ain’t nothing either. When properly equipped (lol), it can tow up to 1,500 pounds—enough for a small trailer or a pair of jet skis. Again, nothing here is headline-grabbing, but it fits the practical, real-world needs of many families.
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Efficiency Wins The Day
One of the biggest reasons the Equinox remains a consistent seller? Its fuel economy is easy on owners. The 1.5-liter turbo engine returns an estimated 26 mpg city and 31 mpg highway in FWD form, with AWD models coming in just slightly lower. Those numbers land right in the sweet spot of the compact SUV segment.
Cost-Of-Ownership
Now, Chevrolet competing with Toyota and Honda for reliability is kind of like a jockey trying to play a game of pickup ball with MJ. Be that as it may, this jockey got game. The Equinox tends to be less expensive to maintain than many of its rivals. Insurance costs, repair pricing, part availability, and service simplicity all tilt in the Equinox’s favor. For families watching their budget or managing multiple vehicles, that makes a real difference over a five-year ownership period.
Technology Offers Ample Daily Usability
Chevrolet’s updated infotainment system is one of the standout features of the 2025 Equinox. Where some compact SUVs overload drivers with menus, apps, and touch-everything interfaces, Chevy’s approach is something akin to less is more. There aren’t a ton of buzzy, fancy features here, but owners aren’t roughing it either. The 2025 Equinox offers Bluetooth, USB-C ports, Wireless Apple CarPlay and Android Auto, and even Wi-Fi. Look, it’s not a Rolls, but it works.
Safety Features
Safety is another area where Chevy made sure not to cut corners. The 2025 Equinox includes:
- Automatic emergency braking
- Lane-keeping assist
- Forward collision alert
- Pedestrian detection
- *Optional blind-spot monitoring
- *Optional surround-view camera system
When parents shop for an SUV, this list matters more than horsepower or chrome trim. The Equinox covers the essentials and then adds the options families might actually buy.
2025 Chevrolet Equinox Interior And Exterior Picture Gallery
With a modern design, advanced technology, and enhanced safety features, the 2025 Chevy Equinox is the perfect family SUV.
Pricing And Value—The Real Secret To Its Success
The Equinox’s biggest advantage? Its price. In a segment where the top sellers can quickly crest the $40,000 mark when optioned, the Equinox starts in the mid-$20,000s and stays affordable even as you climb trims.
What Buyers Get For Their Money
You’re not paying for exotic materials or halo-car buzz. You’re paying for space, comfort, reliability, connectivity, and efficiency. Families don’t buy hype—they buy the thing that fits their lives with the least friction. The Equinox simply delivers.
Perhaps the most compelling reason the Equinox is trending toward glory is the very thing holding it back from massive hype: it’s not flashy. Again, it’s boring. It’s not trying to be a social media star. It’s not promising anything wild or groundbreaking. It’s just a good SUV that people seem to like buying. With sales climbing and a 2026 model year replacing the 2025 on the lots, the Chevrolet Equinox is proving that you don’t need viral buzz to win over American families. You just need to build something just good enough for everyday life, and then charge accordingly.
Sources: The EPA, Motor1