Peugeot is offering savings of up to nearly £10,000 across its line-up as it shuffles pricing for all cars, with some now qualifying for greater incentives and lower VED costs.
Following the launch of the new 308 hatchback and 408 crossover, Peugeot has adjusted pricing for the 208, 2008, 3008 and 5008 to bring its entry points down and make “the brand more accessible to a wider range of customers” in all segments.
The move affects all trim levels and powertrain types, including petrol, plug-in hybrid and electric models.
The most significant saving can be achieved on the e-3008 electric crossover, which with the 73kWh battery and 207bhp motor now costs £36,995 – down from £46,060 previously.
But that chunky discount brings the crossover below the £37,000 threshold for the Electric Car Grant, for which it is now set to qualify, meaning a further £1500 off to take the final price to £35,495 – for a total reduction of 23%.
Meanwhile, there’s another hefty discount of nearly £8000 available on the larger, seven-seat e-5008 with the same drivetrain, which now costs £40,595, down from £48,650.
The reductions mean that more Peugeot models now fall under the threshold for the Expensive Car Supplement (£40k for ICE cars and £50k for EVs), which adds £440 to the annual VED bill in years two to six, making for another overall saving of £2200 over six years.
Elsewhere, there have been reductions of between £2000 and £3500 on the hybrid versions of the 208, 2008, 3008 and 5008 – and buyers can get up to £5000 and £6000 off certain versions of the e-208 and e-2008, respectively.
Peugeot’s managing director, Nicola Dobson, said: “These changes strengthen Peugeot’s position in the mainstream market by making our range more accessible than ever to both retail and fleet customers.
“We’re broadening our appeal while continuing to offer the sophisticated design, high-quality interiors, engaging driving experience and innovative technology for which we are known.”