If you are on the lookout for an almost-new three-row SUV, the 2024 Subaru Ascent is an often overlooked option worthy of gracing your shortlist. With standard AWD, great interior spaciousness, and competitive pricing, the Subaru Ascent offers a compelling value proposition.
- Base Trim Engine
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2.4L Turbo Flat 4 Gas
- Base Trim Transmission
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Continuously Variable Automatic (CVT)
- Base Trim Drivetrain
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All-Wheel Drive
- Base Trim Horsepower
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260 hp
- Base Trim Torque
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277 lb-ft @ 2000 rpm
- Fuel Economy
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20/26 MPG
- Make
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Subaru
- Model
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Ascent
- Segment
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Midsize SUV
How much does a Subaru Ascent cost in today’s market, and what should you expect depending on whether you are buying, selling, or trading one in? You’ve come to the right place, as we break down those details and more. Follow along as we analyze the factors that drive value, current market ranges, and some tips to get the best deal possible.
Here’s How Much A Fully Loaded Subaru Ascent Costs
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What Makes The 2024 Subaru Ascent Special
Looking at it plainly, the 2024 Subaru Ascent has a clear appeal: three rows, Subaru’s AWD, and interior packaging built for families. Let’s discuss its price and the several factors that influence it.
The Subaru Ascent Appeal
If you are shopping for a Subaru Ascent, you are likely looking for a dependable and roomy three-row SUV, but don’t want to spend as much on a luxury SUV. With the current 2026 Subaru Ascent starting at $40,795, you are already paying a pretty penny for a base model that will eventually take a hard depreciation hit. Yet, one of the Ascent’s most intriguing features is its broad trim ladder, which includes seven different trims. Depending on which trim, options, and mileage, two seemingly identical Subaru Ascent models can have a wide range of values. Knowing the differences between these trims is critical information, no matter whether you are in the market as a buyer or as a seller.
The Incentives Surrounding The 2024 Subaru Ascent
The 2024 Subaru Ascent is one of the most intriguing three-row SUVs on the market — for the right price. When the 2024 Ascent was new, it was selling an average of seven percent under MSRP. Those discounts were great for owners who wanted to buy new. Now, prices of the 2024 model year Ascent have continued to fall even lower two years after release. This is especially influenced by an increased supply, as the influx of the first wave of lease returns hits the used market. If you are a buyer, this may be an even better time to get a great deal on a three-row SUV.
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Details You Need To Know About The 2024 Subaru Ascent
The most important factors that will determine the value of a 2024 Subaru Ascent are the trim level and options, mileage and condition, and location. Let’s provide some price ranges and market data you should consider when pricing or evaluating an offer.
Trim, Mileage, And Location
Because of how many trims are available for the 2024 Subaru Ascent, the trim level is one of the most important factors in determining value. The 2024 model year was also notable as the last year of the affordable Base trim, with the Premium trim becoming the new base trim in the 2025 model year and beyond. Limited, Touring, and Onyx Edition trim models command the highest prices in the market, especially if they are low-mileage and in great condition.
Depending on trim, the average value of a 2024 Ascent can vary by about $10,000, according to data from Kelley Blue Book. Yet, it is important to remember that these values are a reference at best. Prices in coastal metropolitan areas also tend to be lower as there is both a greater supply in these more populated areas, while options found within the interior of the country will tend to be priced higher due to a lack of supply.
Current Market Supply And Trends
If you want a realistic understanding of current values, your best bet is to look at active listings. According to CarGurus’ data based on 1,990 currently listed 2024 Subaru Ascents for sale, the average price is $34,227. Only 34.1 percent of those listings are considered a good or great deal, according to the website. This is compared to CarGurus’ index price of all used vehicles on their site, which is $27,368.
Also, according to CarGurus, the 2024 Subaru Ascent hit its lowest depreciation point in late January 2026 at $33,602, a decline of 16 percent from its original MSRP. Kelley Blue Book’s depreciation data argues for a more aggressive decrease of 27 percent in the last two years, down to $26,000. While it is possible to find a 2024 Ascent at this price or lower, this value is certainly not the average. If you are trading in, then the current data dictates values to be within the range of $24,600 to $32,500.
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What A 2024 Subaru Ascent Is Worth Right Now
So, what is the real price of a 2024 Subaru Ascent right now? Let’s provide a list of ranges and what you need to know to understand what is priced a certain way and why.
2024 Subaru Ascent Current Market Pricing
If you are looking for a 2024 Subaru Ascent and are shopping for dealer-based options, you are likely to pay within the $32,000 to $40,000 range. We were also able to find certified pre-owned options within the range of $32,375 for a low-mileage Premium trim model and up to $39,499 for a low-mileage Touring model. Private party options will often net a better deal with wider price ranges, as we found a low-mileage Onyx Edition for $24,999 on the low end and a low-mileage Limited for $37,900 on the upper end.
If you are going to trade in your 2024 Ascent, you can expect a range between $24,000 on the low end and $32,500 on the upper end for desirable trims. As a rule of thumb, if you can get a Limited or Touring model with relatively low mileage below $34,000, you are likely getting a great deal. If you want a 2024 Ascent and don’t care for the bells and whistles and just want the best price possible, your goal should be to pay in the range of $25,000 to $30,000.
A Quick Guide For Sellers
If you are curious about your 2024 Subaru Ascent’s current value as a seller, here is what you should consider. If you want to maximize your returns, opting for a private party sale is guaranteed to net you the most cash possible. The only downside is that a private party sale takes time and effort, including writing ads, taking photos and videos, replying to inquiries, and scheduling test drives. Yet, if you have the will and patience, you will be rewarded with the best possible return on investment.
If you simply want the most convenient and time-efficient option, trading in your vehicle is simple and effective. You don’t need to wait for a buyer; a dealer will take your Ascent, but they won’t give you a top price. If that works for your situation, there is nothing wrong with a trade-in. If your 2024 Ascent still makes you happy, and you don’t need a new car yet, there’s reason to keep it for now. CarGurus’ price guide shows that prices have increased by two percent over the last 30 days and have dropped less than a percent in the last 90 days. Stay on the lookout for similar mileage and trim models in your local area to get a better grasp of whether now is the right time to sell or if it’s better to wait it out.
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Other Factors Worth Considering
Let’s discuss a couple more factors that are good to know concerning the value of a 2024 Subaru Ascent.
Regional Differences Define Subaru Owners
Subaru, as a brand, appeals to a particular kind of buyer that tends to be found in key geographic areas. The colder and snowier it gets, the more likely you are to find a larger and more prominent Subaru market. This is why places like Utah, Colorado, Washington, Oregon, Montana, and Alaska are all hotbeds for Subaru models. The New England area, specifically, is the leading market for Subaru sales in the entire country, according to a recent iSeeCars.com study. Subaru markets itself as “outdoorsy”, so other prominent target areas are those where year-round outdoor recreation is common, like Mammoth Lakes, California. Despite only accounting for 1.6 percent of overall market sales, Subaru’s control of the active-lifestyle market is very strong, perhaps the strongest.
A Wider Model Year Range Can Mean Discounted Prices
Let’s say you are convinced that a 2024 Subaru Ascent is everything you have ever wanted out of a three-row SUV, but it’s still too expensive for what you can afford. Here is a solution. In the 2023 model year, the Subaru Ascent received a major facelift, which included a redesigned front end along with a new infotainment system. For this reason, 2023 and newer Ascent models command higher prices as they integrate all the latest features. However, a real deal hunter will be happy to know that these features are great, but are, by no means, necessary upgrades.
According to CarGurus, the average price of a 2022 Ascent is $26,910, a significant drop when compared to a 2023 model. The first model year of the Ascent, 2019, can be found for an average of $18,519. If you can find a relatively low-mileage 2019 Touring or Limited trim for under $20,000, that isn’t just a good deal— it’s amazing. The Subaru Ascent offers a lot to love, and we hope this guide helps you find the right price for this practical three-row SUV.
Sources: Subaru, Kelley Blue Book, AP News, iSeeCars.com