Kia has released a new entry-level hybrid version of its Sportage mid-size crossover SUV, with a sub-$45,000 price tag that makes it more affordable than both of its chief rivals.

The new 2026 Kia Sportage S HEV (hybrid) has been priced at $44,450 before on-road costs, undercutting the cheapest version of the upcoming new-generation 2026 Toyota RAV4 range – the GX Hybrid FWD ($45,990 plus on-roads).

Kia’s new Sportage hybrid price-leader reduces the admission price of the petrol-electric mid-size SUV lineup by $2000 compared to the existing SX HEV ($46,450 plus ORCs), but still commands a $5960 price premium over the equivalent non-hybrid, front-wheel drive Sportage S, which uses a naturally aspirated 2.0-litre four-cylinder engine.

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Until February 29, 2026, Kia Australia is now also offering 2025-built versions of the new Sportage HEV S variant for $44,490 drive-away, making it cheaper than the entry-level, front-drive 2026 Hyundai Tucson Hybrid, which is currently available for $44,990 drive-away, though its list price (excluding ORCs) is lower than the Kia’s at $42,850.

National drive-away deals are also now available for the pre-existing Sportage hybrids, including the SX HEV FWD at $48,490 ($46,450 plus ORCs), the SX HEV AWD at $51,990 ($49,450 plus ORCs), the GT-Line HEV FWD at $59,490 ($57,370 plus ORCs), and the GT-Line HEV AWD at $62,990 ($60,370 plus ORCs) – excluding Western Australia where all grades are $1000 pricier.

Pricing for a new entry-level Sportage S hybrid all-wheel drive variant has also been revealed ahead of its arrival in local showrooms, at $47,450 plus ORCs or, until the end of this month, $49,990 drive-away.