Dreame Technology, a Chinese company best known for producing high-end vacuum cleaners, is shifting gears into the electric vehicle (EV) market and targeting New Zealand and Australia as ‘key markets’.
Announcing its ambitions at the Appliances & Electronics World Expo in Shanghai, China, Dreame Technology revealed plans to launch its new automotive division in New Zealand and Australia in early 2027 – the first markets it will target outside China.
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“Australia and New Zealand are a key strategic priority for Dreame’s automotive ambition,” said Ma Long, Dreame Technology chief marketing officer.
“As our first right-hand drive vehicles to launch, we plan to enter the market with our best foot forward into a region with exciting potential for EV growth.”
Dreame plans to first introduce a new range of EVs in China before the end of 2026, followed by models developed under its high-performance brand Nebula NEXT, a dedicated in-house hypercar division.
The Chinese rollout will be followed by a local launch in Australia. The first models are yet to be revealed, but the company is expected to initially launch with a range of fully electric SUVs under a new “Star Motor” brand first announced during a company event in China last month.
Dreame Nebula NEXT high-performance EVs are also expected to become available in Australia once they enter production in 2027. During the Australia and New Zealand announcement, Dreame also unveiled its latest Nebula concept cars, including the Nebula Next 01 four-door hypercar and the Nebula Next 01X SUV.
Both vehicles are built on the same platform and could become two of the fastest production EVs in the world if the company’s performance claims are substantiated. The platform features quad electric motors with a combined output of 1399kW of power and 23,000Nm of torque.
Dreame says this allows both concept cars to accelerate from 0-100km/h in 1.8 seconds – the same 0-100km/h time claimed by the Rimac Nevera electric hypercar and faster than Chinese competitor BYD with its Yangwang U9 electric supercar.
The concept cars have been developed in-house and feature a body and chassis made from a material Dreame calls ‘Blue Carbon Fibre’, a woven composite the company says it developed because traditional carbon fibre would splinter under ‘extreme stress’ during testing.
During the launch, Dreame also revealed production versions of its Nebula Next concept cars would use solid-state batteries developed by the company.
Dreame presented a 60Ah ultra-large all-solid-state battery that it says will be mass-produced by the end of the year. The company claims a cell energy density of more than 450Wh/kg – more than twice that of traditional lithium batteries – and says it’s working to achieve an energy density above 800Wh/kg for future batteries.
Details on local distribution partners and the full vehicle range will be announced in the coming months ahead of a local launch targeted for late 2026, before the first vehicles arrive in dealerships in early 2027.
Dreame says it’s currently working on tuning its first models for local roads and conditions, as well as ensuring compliance with local regulations, safety and quality standards.
Founded in 2017, Dreame Technology has established itself as a player in advanced motors, robotics, and smart home technology, with products sold in more than 100 markets worldwide.
The company says it will apply its experience with high-performance electric motors, battery systems, and software to “redefine modern transportation”.
“Our investment and success in the ANZ market gives us confidence our audience is ready to experience Dreame in a brand-new way,” said Mr Ma.